Digital PR Consultant & Fashion Publicist

Picture by Hiroyuki Seo

Picture by Hiroyuki Seo

George Root(Inaki) is a global digital PR professional with a sharp eye and keen passion for the fast-evolving world of luxury. He founded George Root Ltd  in 2016 which is a boutique digital PR consulting agency based in New York. 

He aims to help brands build a competitive edge and succeed in today’s highly saturated, challenging digital landscape.

George Root Ltd specializes in creating elevated, high-impact digital and influencer PR strategies for luxury brands. With his considerable influence in Asia as a springboard, George continues to strengthen and expand his reach into other key markets. From New York to Tokyo, LA to Dubai and Paris to Milan, he helps brands around the world achieve their business goals through creating unique PR plans tailored to their specific needs.  He expertly generates organic buzz by identifying key brand-building opportunities through his fluency in social media and extensive network of internationalinfluencers.

In recent years, George has consulted for various multinational brands including L'Oréal, an airline and other luxury brands. Because of skills in business and his style, he is one of the global brand ambassadors of  online retailer Farfetch.

A known PR specialist in his hometown of Tokyo, he has also been invited to lead numerous PR lectures and panel discussions alongside other industry leaders. 

As a trilingual insider in the worlds of design, fashion and beauty, his constant travels and exposure to the latest ideas and products keep George Root Ltd at the forefront of global trends. 

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George Root Ltd の代表、稲木ジョージ(GEOrGE ROOT)は2010年に大学卒業後、入社からわずか2年でアメリカンアパレル・ジャパンのPRマネージャーの職に就く。カリスマ性とインターナショナルな感性を持ち合わせた戦略で、2012年度、全世界にある250店舗の中から東京の渋谷店を世界一の売り上げを誇るストアにまで成長させる快挙を成し遂げる。



George Root Ltdについて:

2014年冬に拠点を東京からNYへ移した稲木ジョージが2016年春、ブティック系デジタルPRコンサルティングエージェンシー、George Root Ltdを設立。




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